These smaller details of your font-including weight, height, and size-are all important as you consider typography in your UI design.
When a smaller font is beneath it, the reader instinctually knows that it’s a subsection that will support the heading and perhaps provide more context or information. Larger font sizes, for example, catch the user’s eye first and signify a focal point on your page.
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It can show people where to look and what things on the screen are most important, giving users a sense of how to read the material from beginning to end. In addition to evoking a mood and feeling, typography can create visual hierarchy in your design. Typography, as shown here, is important for evoking certain feelings as well as creating visual hierarchy. Color can be “tinted” by adding white or “shaded” by adding a layer of black.
For example, red typically signifies love, strength, power, and desire green typically signifies tranquility, good luck, and health.Īs you create your color palette, it’s important to understand the three properties at play. It can stand alone, act as a background, or highlight other elements in your design.Ĭolor is also a fantastic tool for creating and establishing a mood for your brand. ColorsĬolor is another powerful element of design. Designers have many geographic shapes to choose from, including circles, squares, rectangles, ovals, hearts, triangles, parallelograms, hexagrams, trapeziums, pentagons, stars, and diamonds.
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